Ever wonder what to do with that old cell phone now that you’ve upgraded to a newer slimmer model? You can’t throw it away (toxic waste anyone?) but it’s useless and all those phones pile up over time. So what do you do? Rogers has the answer:

As the national wireless sponsor of Phones for Food, Rogers is giving Canadians an easy way to recycle their wireless device and make a difference to the environment and their community.

Postage-paid recycling envelopes are included with all new Motorola, Nokia, Samsung and Sony Ericsson devices, and participating Rogers Retail stores also accept devices for recycling. Not only are we helping to reduce the amount of waste going to landfills, but the proceeds from recycled materials benefit a great cause: our local food banks. One wireless device, depending on its age and condition, can be worth $2-$5 when donated – that’s a jar of peanut butter or one carton of milk for someone in need.

So instead of dumping that toxic brick in the trash take it to your nearest Rogers retailer and do some good both for the environment and families in need. Can’t get much better than that.